Ethan A. Huff - Newspaper readership collapsing as people turn to alternative news for truthful reporting
March 26, 2012 Traditional, mainstream print news appears to be on the brink of collapse as more and more people turn to independent, primarily online news sources for information. A recent report from Financial Times explains how, from almost every angle, print newspapers are taking a major hit, not only with declines in readership, but also in flailing advertising revenues.
Last year, the Pew Project for Excellence in Journalism put out its The State of the News Media 2011 report which found that more Americans now get their news from online sources rather than from print sources. And even though traditional newspapers are increasingly making the migration online, they are still losing $7 in print ads for every dollar in online ads they gain.
News outlets that began online rather than in print seem to be faring just fine, on the other hand, as their advertising and other revenue sources were natively designed for the online environment to begin with. But for traditional mainstream news outlets that began in print, many of which are now owned by corporate conglomerates, the situation is dire.
Read More:
http://www.naturalnews.com/035350_newspaper_circulation_collapse.html
