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Despite signs that they may cause cancer, food manufacturers continue to pour about millions of pounds of synthetic dyes into the American food supply every year.
Try pronouncing disodium 6-hydroxy-5-((2-methoxy-5-methyl-4-sulfophenyl) azo)-2-naphthalene-sulfonate.
It's not easy, right? That explains why this mouthful goes by its friendlier name, Red 40. It might sound innocent, but this ingredient and others like it are far from harmless. And they're in our food.