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In early April 2012, a report by Dr. Sanjay Gupta appearing on 60 Minutes finally acknowledged the connection between sugar consumption and the poor health of the American people. This link is now “official” because 60 Minutes is an “official” source of news and Dr. Gupta is an “official” spokesperson for the medical community. Unfortunately, the authorities we look upon as “official” are often biased and prone to distort reality.
In point of fact, I have been writing about the damaging effects of sugar on health extensively in books and articles since 1971. In 2002, my documentary “Seven Steps to Perfect Health” premiered on PBS stations including WETA in Washington, DC. As part of the PBS program, I poured sugar out of a bag which equaled the number of teaspoons that the average American teenager consumes in a given day. The quantity was verified by my General Counsel, David Slater, who had measured the number of teaspoons earlier in the day. If anything, my demonstration understated the true amount of sugar we are consuming.
The program was very well received and the program director informed me that it was so successful that it had set a record for a non-primetime programming and that he intended on replaying it eight or nine times. However, the next day I was informed by him that he was sorry but he had bad news: not only would the program not be aired again, but I would not be invited back to present on the station. This was after I had presented five medically-vetted, original PBS programs over the years, some of which had set station records. The program director explained that this was because the new information I presented on the dangers of sugar had run smack up against the president of the station board, Sharon Rockefeller. I was told that Ms. Rockefeller had received a phone call from the sugar lobbying group representing soft drink makers and sugar consumers and the decision was made to pull my program. I was informed that my statements regarding sugar’s damaging health effects were deemed inaccurate. As it turned out, Ms. Rockefeller was sitting on the board of Pepsi Cola’s at the time.
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