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Recommend Ralph Buehler, Arne Jungjohann, Melissa Keeley, Michael Mehling - How Germany Became Europe’s Green Leader: A Look at Four Decades of Sustainable Policymaking (Email)

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Article Excerpt:
Solutions Journal, October 2011
http://www.thesolutionsjournal.org/node/981

How does one “green” an economy? For governments seeking a cleaner, more efficient, and ultimately more sustainable pathway to economic prosperity, this question entails both promise and great challenges. For one, the scale of transformation it requires is exceptionally daunting: in his 2011 State of the Union speech, for instance, President Barack Obama called on the United States to generate 80 percent of its electricity from clean energy sources and to give 80 percent of Americans access to high-speed rail, both within 25 years.1 Compared to where the country stands now, these objectives presuppose unprecedented levels of investment in new infrastructure, new technologies, and relevant skills and education; yet at the same time, they also hold the prospect of new opportunities for job growth, innovation, industrial efficiency, and energy independence. With that in mind, one will invariably wonder, is such a transformation feasible at a time of constrained public budgets and slowly recovering economies? And perhaps more importantly, are the expected benefits of such a green transformation compelling enough to persuade a public that is exposed to conflicting messages about the underlying rationale, is critical of new regulation and expenditure, and generally is disillusioned with political authority?


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