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Recommend David F. Carr” - Salesforce.com, Radian6 Deal Validates Social Media Monitoring (Email)

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Competitors say there is growing interest in technology that lets sales, service, and marketing professionals monitor and respond to social media comments.

David F. Carr

April 1, 2011

http://www.informationweek.com/news/showArticle.jhtml?articleID=229400721&cid=RSSfeed_IWK_News

Salesforce.com's announcement Wednesday that it is acquiring social media monitoring specialist Radian6 is an endorsement of the growth and importance of the social media monitoring market, according to companies that will be competing with the new powerhouse.

Visible Technologies CEO Kelly Pennock backed this theory in a blog post the day of the Salesforce announcement and followed up Thursday with his own news of having secured an additional $6 million in funding.


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