A new poll conducted by the University of Southern California and the LA Times has found that Proposition 37, the GMO labeling initiative has slipped a whopping 17 points since the last poll in September. The proposition continues to lead but only by 2 percentage points with less than a week before the election. Thirteen percent of likely voters are still undecided on whether to require mandatory labeling of genetically modified organisms in foods.
The dramatic shift in opinion is likely due to the barrage of dollars spent by vested corporate interests to defeat Prop 37. Chief among them are Monsanto corporation, the leading commercial force behind the creation, promotion, and widespread use of pesticides and genetically modified seeds in farming, and the Grocery Manufacturers Association which represents the world's largest processed food producers and distributors such as Coca Cola, Pepsi Co, and Nestle. Together, they have spent $41 million in advertising and other campaigning, claiming that Proposition 37 is "anti-science," and would lead to huge increases in food prices and the banning of safe foods. At least two newspapers have concluded the No on Prop 37 ads are misleading and deceptive.
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http://www.commondreams.org/view/2012/11/01-4