Kony 2012 is the title of a campaign launched by the organization Invisible Children Inc., focused for now on the half hour video of the same name, which has had a viral diffusion on the internet reaching in a few days almost one hundred million views (it was published only on the 5th March). The campaign aims at supporting the arrest of Joseph Kony, an Ugandan guerrilla leader accused of “crimes against humanity” by the International Criminal Court (ICC) in The Hague.
The campaign’s stated purpose is to encourage international efforts to arrest Kony, by making his case as widely known as possible. Nothing original here, but it’s interesting that Invisible Children Inc. is trying to rally volunteers on the one hand to lobby dozens of famous people (politicians and show business personalities) to convince them to be spokespeople for the campaign, and on the other hand to buy a kit complete with posters, bracelets and other propaganda material.
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